Nails ‘N Beyond expands presence in Bengaluru with fourth state-of-the-art studio

The star attraction of the inaugural event was prominent rapper and songwriter Iykki Berry who along with several social media influencers set the ball rolling.  

More than a dozen super models from across Bengaluru participated in a one-of-its-kind fashion show, showcasing nail art custom designed by the artistes at Nails ‘N Beyond. The show was based on the theme of high street fashion and showcased Bengaluru’s iconic elements along with various messages on social responsibility. 

“Today’s women don’t just want to be fashionable but are keen on experiencing the positivity of feeling good. It is this combination that Nails ‘N Beyond brings on board. I have been associated with the brand for over three years and have experienced the world-class quality they offer and also witnessed the exceptional growth,” says Iykki Berry. 

The chic nail studio at Nexus Koramangala Mall boasts experienced nail artistes and premium facilities and will cater to fashion enthusiasts from the upmarket neighbourhood, offering a luxurious and premium experience at an affordable cost. 

The Nails ‘N Beyond brand has expanded in record time since the launch of its first store in India’s Silicon City in July 2023. “Bengaluru, thanks to its multicultural workforce and a pan Indian appeal, has led us towards double digit growth. We started out with our first store in the city just about a year ago and have since grown to four stores, with more to follow soon,” explains Veena Kumaravel, the founder of Nails ‘N Beyond and the Naturals salon chain. 

Naturals is also working with fashion enthusiasts in creating more than 1,000 nail artistes across India. “Currently we have a severe shortage of skilled nail artistes in India. Our programme is aimed at bridging this gap,” adds Veena.

“In less than 12 months Bengaluru alone has seen a significant increase in the number of new customers, and it is quite evident from the increase in the number of stores. Women have been the cornerstone of our growth, especially young fashion aspirants,” she adds. 

The nail care sector, within the beauty and personal care industry, has been experiencing exceptional growth over the past year, thanks to a vibrant urban population, their increased spending capacity and a more fashion-conscious Gen X.  

“We have set ourselves an aggressive growth plan for the next two years. We not only plan to expand to tier-2 cities but intend to open another 200 stores in the next 18 months across India,” says Veena. This is Nails ‘N Beyond’s 15th store in India and the brand is currently present across five cities in five states.