.jpg)
Kajaria Plywood brings back the magic of Magnificent 7 2.0 with a refreshing new anthem that makes you groove
The campaign aims to reach a wider audience and connect with them on a common ground of appreciation for art and architecture New Delhi (India), June 14: Kajaria Ply and Laminates is back with Magnificent 7 2.0, a bigger, broader, and more inclusive version of its festive celebration ‘Desh Ki Raunak’, in association with Sociostreet [...]
The campaign aims to reach a wider audience and connect with them on a common ground of appreciation for art and architecture
New Delhi (India), June 14: Kajaria Ply and Laminates is back with Magnificent 7 2.0, a bigger, broader, and more inclusive version of its festive celebration ‘Desh Ki Raunak’, in association with Sociostreet Advertising.
This time, the campaign kicks off with a very captivating jingle that resonates with the audience. The tune is easy to remember and so full of energy that one cannot help but keep humming it over and over again. Not only the jingle was beautifully executed, but several top-notch influencers were roped in who took on the viewers on virtual tours of magnificent Indian forts that have stood the test of time but also kept inspiring every generation for centuries. At the same time, a dedicated team with Vox Pop interacted with people on the streets. Social media was leveraged to amplify the campaign.
