Cricketer Surya Kumar Yadav Partners with ORA Land for BluBay, Karjat
Surya Kumar Yadav Joins Hands with ORA Land for BluBay at KarjatMumbai (Maharashtra) [India], June 20 : ORA Land, the land development arm ...
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Mumbai (Maharashtra) [India], June 20 : ORA Land, the land development arm of ORA Group, has announced Indian cricket star Surya Kumar Yadav as the brand ambassador for BluBay, its flagship 60-acre plotted and villa development in Karjat.
The announcement brings to conclusion the much-discussed #T60Life social media campaign launched by Surya Kumar Yadav in May this year. The campaign, which generated significant engagement across digital platforms, has now been revealed as part of ORA Land's larger vision for BluBay and its philosophy of "T60 Life" — a concept that promotes a balanced lifestyle centred around wellness, nature, experiences, and long-term value creation.
BluBay is being developed as an integrated lifestyle destination in Karjat, one of the fastest-growing micro-markets within the Mumbai Metropolitan Region. The project comprises 325 premium plots spread across 60 acres and features over 60 lifestyle amenities, extensive green spaces, recreation zones, and access to 150 acres of adjoining forest land.
Among its key attractions is India's first 60,000 sq. ft. manmade lagoon with white sand beaches, designed to offer a resort-style living experience. The project has been planned to cater to both end-users seeking second homes and investors looking to participate in the growth story of the Mumbai 3.0 corridor.
