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KAI India’s MD Rajesh U Pandya is the Face of its New Brand Campaign
New Delhi (India), February 6: Rajesh U Pandya, Managing Director of KAI India, the Indian arm of Japan’s iconic beauty and kitchenware brand KAI, is the face of its new advertisement campaign. The campaign features Mr. Pandya as a regal Indian maharaja with a noble appearance, dressed in a traditional champagne gold sherwani with both […]
New Delhi (India), February 6: Rajesh U Pandya, Managing Director of KAI India, the Indian arm of Japan’s iconic beauty and kitchenware brand KAI, is the face of its new advertisement campaign. The campaign features Mr. Pandya as a regal Indian maharaja with a noble appearance, dressed in a traditional champagne gold sherwani with both hands on the hilt of a Japanese katana(sword). The campaign has received quite an overwhelming response on social media with many lauding the rich storytelling and the witty amalgamation of two rich cultures – India and Japan.
Sharing his inspiration behind the concept Mr. Pandya said, “This campaign expresses my passion for KAI and shows that KAI’s blades have become an integral part of Indian households. KAI razors which are made with state-of-the-art Japanese technology, are gentle enough to be used on your skin, to the brand’s signature kitchen knives that are sharp, durable, and sturdy; this campaign shows how KAI is there to add value to your daily needs.”
“The other message the ad campaign communicates is that the kitchen is not the exclusive domain of women. Many more men are involved in cooking, especially since the COVID pandemic. Moreover, though cooking is traditionally seen as the job of women, there are more male chefs than female chefs,” he says.
Mr. Pandya, who has worked extensively in different sectors all across the globe, has been driving KAI India’s growth since taking over as the MD in year 2016. KAI India has launched several innovative and breakthrough products in the Indian market and has carved out a niche for itself in the hearts of customers.
