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Esskay Beauty Launches First-Ever Book on Salon Profitability at Professional Beauty Expo
Mumbai (Maharashtra) [India], October 7: Esskay Beauty Resources, a leading name in India’s beauty product distribution industry, has made a groundbreaking contribution to the salon industry with the launch of Salon Mastery: Unlock Path to Success. Written by Esskay’s promoters, Ankit and Subham Virmani, the book was unveiled at the prestigious Professional Beauty Expo in [...]
Mumbai (Maharashtra) [India], October 7: Esskay Beauty Resources, a leading name in India’s beauty product distribution industry, has made a groundbreaking contribution to the salon industry with the launch of Salon Mastery: Unlock Path to Success. Written by Esskay’s promoters, Ankit and Subham Virmani, the book was unveiled at the prestigious Professional Beauty Expo in Mumbai. It is the first book of its kind designed to help salon owners boost profitability and elevate their businesses.
In Salon Mastery, the Virmani brothers cover essential strategies for transforming an average salon into an extraordinary one. The book provides valuable insights into expanding salon operations, increasing customer retention rates, and building a brand in the competitive beauty industry. Other key topics include attracting high-value clients and earning repeat business—strategies drawn from the practices of the most successful salon owners in the field.
Esskay Beauty Resources, which has been a prominent force in the beauty industry for 22 years, distributes over 15 national and international brands, including RICA, Casmara, Skinora, Olivia Garden, and Mr. Barber. The company serves more than 20,000 salons across 350+ cities and 27 states in India.
