Entrepreneur John Alukka is setting a benchmark in the Indian jewellery industry with his brand Jos Alukkas

India is known for its rich heritage, and people’s love for jewellery is unmatched. Over the years, the jewellery industry has consistently evolved, promising a glittering future. Bringing trends and jewellery accessories, the jewellery brand Jos Alukkas is a name to reckon with. It is helmed by John Alukka and brothers Varghese Alukka and Paul Alukka. The family is one of the earliest in the business of gold jewellery in South India. The brand has grown in strength in the last six decades.

As per the numbers, the Indian gems and jewellery industry contributes more than 7% of India’s GDP. With more than 5 million people employed in the jewellery industry, the demand for jewellery accessories has only witnessed an upward trend in the country. John and his team have built their jewellery retailing group’s presence across Southern India, and it continues to gain the trust and support of consumers from across the country.

Headquartered in Thrissur, Kerala, the jewellery retailing group was bifurcated from Alukkas Jewellery in 2001. Under John Alukka’s leadership, Jos Alukkas has its presence across Southern states, including Kerala, Tamil Nadu, Karnataka, Andhra Pradesh and Telangana. The entrepreneur has always believed that jewellery is not just a piece of accessory but a reflection of human personality.

John’s jewellery brand has been following the tradition of bringing world-class jewellery accessories in the form of necklaces, bangles, anklets, bracelets, chains, rings, earrings and pendants, among other products. Besides gold, the group offers products in diamond and platinum jewellery accessories. Under the jewellery group, Jos Alukkas has an exclusive brand called Ivy, offering the best quality accessories.