.jpg)
East-West Seed India, WTC, FICCI, and the Dutch Embassy organize a webinar on the Digital Agricultural Economy
New Delhi (India), September 6: East-West Seed India, World Trade Center, Shanshabad, FICCI, supported by the Embassy of the Kingdom of Netherlands, organized a webinar titled ‘Digital Agriculture Economy – Propelling the New Growth Curve,’ in which Deepak Pareek, CSO, Suumaya Corporation Ltd., Dr.Venu Madhav Margam, Vice President, Kalgudi, and Dr.Prakash Nagabovanalli, Dean, College of [...]
New Delhi (India), September 6: East-West Seed India, World Trade Center, Shanshabad, FICCI, supported by the Embassy of the Kingdom of Netherlands, organized a webinar titled ‘Digital Agriculture Economy – Propelling the New Growth Curve,’ in which Deepak Pareek, CSO, Suumaya Corporation Ltd., Dr.Venu Madhav Margam, Vice President, Kalgudi, and Dr.Prakash Nagabovanalli, Dean, College of Agriculture, GKVK, Bangalore participated. Shijo Joseph, Group CIO and Head of Strategy & Transformation at East-West Seed Global, moderated the session. Nearly 200 participants participated actively in the webinar.
Speaking about the webinar, G C Shivakumar, Country General Manager, East-West Seed India, said, “We have collectively envisaged this series of virtual webinars that aim to foster progressive thinking and dialogues around pivotal issues in Agriculture. The first in the series centered on the theme: “Digital Agriculture Economy: Propelling the New Growth Curve,’ highlights the integration of advanced technologies, such as artificial intelligence, Internet of Things (IoT), and big data analytics, into the agricultural sector to increase productivity, efficiency, and sustainability. This transformative approach is reshaping the traditional agricultural landscape. By providing real-time data on soil health, crop conditions, and weather patterns, farmers can make more informed decisions. As a result, the entire agricultural value chain is impacted, paving the way for a sustainable future.”
Dr.Venu Madhav Margam, Vice President, Kalgudi, said, “The power of digital has immense potential to revolutionize rural social commerce including benefitting small scale producers and rural women. Digital enablement, especially of rural collectives such as Farmers Producer Organizations (FPOs) and Women Self Help Groups (SHGs), is an effective means to reap collective benefits by achieving scale. Forward and backward market linkages through e-commerce can potentially decrease their operating cost and better price realization on their outputs, ultimately increasing their incomes significantly.”
