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Does Your Gold Serum Have REAL Gold? Myria’s Does
New Delhi [India] October 10: The global skincare industry has been experiencing a surge in demand for products promising anti-aging, acne treatment, and pigmentation correction. Within this $145 billion market, the allure of gold-infused products has captured consumers’ attention. However, while the market boasts various “gold-based” solutions, many of these products contain minimal traces of [...]
New Delhi [India] October 10: The global skincare industry has been experiencing a surge in demand for products promising anti-aging, acne treatment, and pigmentation correction. Within this $145 billion market, the allure of gold-infused products has captured consumers’ attention. However, while the market boasts various “gold-based” solutions, many of these products contain minimal traces of the precious metal, raising the question: Are consumers getting the benefits they’re promised?
According to a 2023 report by The Hindu, the anti-aging skincare segment in India is set to grow at a CAGR of 9% from 2023 to 2028. More significantly, consumer preference is shifting toward natural and luxury ingredients like gold, which has been scientifically proven to boost collagen production, reduce wrinkles, and restore skin elasticity.
While brands globally have long marketed the benefits of gold, the Indian market has seen a gap when it comes to products delivering real results. This is where Myria steps in, with its range of gold-infused serums, including India’s first-ever 24K Anti-Wrinkle Gold Serum formulated with real, active gold.
