Dabur Chyawanprash launches ‘Science in Action’ awareness campaign in Raipur

Raipur (Chhattisgarh) [India], February12:  Dabur India Limited, India’s leading science-based Ayurveda company, has launched an awareness campaign ‘Science in Action’ to make consumers aware about the benefits of Ayurveda and healthy lifestyle. It will educate the science behind Ayurveda, under which renowned doctors will share them about the proven benefits of Ayurveda. The campaign will provide scientifically tested facts about Ayurveda so that families can make informed everyday choices and stay healthy.

As part of this campaign and to safeguard the health of future generations, Dabur has also launched a mega awareness initiative aimed at safeguarding the health of children across the country. Under this initiative, Dabur Chyawanprash collaborated with a renowned doctor to conduct immunity awareness sessions to educate children about the need to build a strong immune system to fight diseases caused by changing seasons, common bacteria and viruses. The campaign was flagged off at Raipur with a special session organized for over250Students of VLM English Media School present for this occasion Mr Dinesh Kumar, Manager-Corporate Communications, Dabur India Ltd, Mr. Nimesh Pandey Director and Mrs. Meenakshi Pandey Principle of VLM HR. SEC School.

Launching the campaign, Dabur India Limited, AGM Marketing, Health Supplements –Mr. Rakesh Tahiliani said “In an era where holistic well-being is gaining prominence, Dabur aims to bridge the gap between tradition and modernity by delivering authentic and scientifically backed information. With this series “Science in Action”, Dabur is committed to breaking the myths around ayurveda and share research-based evidence to highlight the importance of inculcating Ayurveda and strengthening the trust on Chyawanprash in your daily routine as the easiest and most effective way to achieve a healthy, happy lifestyle.”