Cycle Pure Agarbathi Joins Hands with Sitar Maestro Rishab Rikhiram Sharma's India Tour for Mental Wellness

Cycle Pure Agarbathi, world’s largest manufacturer of agarbathies and India’s most trusted heritage brand, has partnered with globally acclaimed sitar artist Rishab Rikhiram Sharma for his India tour. The special tour, Sitar for Mental Health by Rishab Rikhiram Sharma, will travel across major Indian cities including Bengaluru, Mumbai, Pune, Hyderabad, Chennai and Kolkata. This collaboration will bring together the calming power of Indian classical music added with spiritual fragrance to create a soulful experience that nurtures healing and restores balance.

As a Prayer Partner, Cycle Pure Agarbathi is supporting the initiative that brings together music and mindfulness to encourage conversations around mental wellness. With this collaboration, the brand will extend fragrance beyond temple traditions to modern-day mindfulness practices. By bringing together music and fragrance, the initiative offers audiences moments of reflection and calm in today’s fast-paced digitalised world.

As part of the association, Cycle Pure Agarbathi will curate unique experiential installations at each venue, including the ceremonial lighting of the Yagna Agarbathi before the concert begins. In addition, Cycle Pure Agarbathi is extending special recognition by inviting two music teachers with Gold Passes who work with mentally differently abled students. This initiative honors their dedication and provides them with an exclusive opportunity to experience the healing power of music, reinforcing the tour’s mission of combining art, wellness, and community impact. To further enrich the experience, Cycle Pure will also set up premium stalls at the venue, where participants can explore the brand’s finest fragrances and even customize their own agarbathi blends with scents they personally resonate with.

The initiative also aligns with the growing conversation around mental health in India. Rishab Rikhiram Sharma’s performances are designed as healing musical journeys, where the meditative resonance of the sitar encourages mindfulness, emotional release and mental clarity.