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ixigo Pulls Off an Unmissable Metro Takeover with Station Branding & In-Metro Announcements
Gurugram, 24th April 2026 : ixigo Trains, India’s leading AI-based train ticketing platform, has secured the branding rights for New Delhi M...
Gurugram, 24th April 2026 : ixigo Trains, India’s leading AI-based train ticketing platform, has secured the branding rights for New Delhi Metro Station, as part of a high-impact marketing initiative to drive stronger brand recall at one of the national capital’s busiest transit hubs. As part of this initiative, New Delhi Metro Station will now be known as “ixigo New Delhi Metro Station,” along with in-metro announcements informing commuters “The next station is New Delhi, ixigo” and “Agla station New Delhi, ixigo hai.”
The New Delhi Metro Station is a vital interchange connecting the Yellow Line and Airport Express Line. It serves as a key access point for passengers travelling via New Delhi Railway Station (Ajmeri Gate side), while also offering seamless connectivity to IGI Airport (T2 and T3), major tourist attractions, and commercial hubs like Connaught Place. By securing branding at this location, ixigo Trains is tapping into a high-frequency audience of daily commuters and intercity travellers, reinforcing top-of-mind recall at a moment when travel decisions are often made.
