Encompass Expands Home Décor Portfolio With The Launch Of Blisshome, A Smart, Design-Led Bedding Brand For Aspirational Younger Affluent Indians

Conceptualized based on the market research and need gaps in the segment, Blisshome addresses a clear whitespace in the Indian bedding industry – the new Indian consumer’s growing need for convenience-first solutions that fit seamlessly into their lifestyle and yet do not compromise on aesthetics.

As the first Indian bed linen brand with a predominant fitted-sheet portfolio, the brand is designed to eliminate messy corners and keep beds looking neat throughout the day, making bed-making simpler and faster. Exactly what the busy, aspirational India needs. Built for the long haul, Blisshome collections come with a 100+ wash guarantee, ensuring the same comfortable feel and wrinkle-free, polished finish wash after wash.

Blisshome combines aspirational designs with high everyday utility, offering consumers a practical and stylish bedding solution that keeps up with their lives.

The products will initially be available on Amazon.

About Encompass Design India Limited

Encompass Design India Limited (NSE: ENCOMPAS) is a house of premium consumer brands built specifically for the affluent in India. The company identifies whitespaces in the affluent consumer market landscape — seeing consumer needs way before the market wakes up to them — and builds premium brands with the depth and conviction to address and even amplify these whitespaces.

Its current portfolio includes Stoa Paris, India’s premium home fashion brand, and Small Batch, a gourmet food brand built around the art of culinary craft. Each brand is built from first principles – product conviction first, digital-native execution throughout.

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