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Ayuvya announces its arrival in the Indian Wellness Industry with 1lakh+ customers
New Delhi (India), July 30: Ayuvya Ayurveda, a newly emerging health and wellness brand offering Ayurveda-based fitness solutions for common problems and health issues, recently hit their 1,00,000+ customer mark. Ayuvya Ayurveda founded in 2019 by Astha Jain and Pawanjot Kaur, is all set to revolutionise the Indian wellness industry by going back to the […]
New Delhi (India), July 30: Ayuvya Ayurveda, a newly emerging health and wellness brand offering Ayurveda-based fitness solutions for common problems and health issues, recently hit their 1,00,000+ customer mark.
Ayuvya Ayurveda founded in 2019 by Astha Jain and Pawanjot Kaur, is all set to revolutionise the Indian wellness industry by going back to the ancient roots of Ayurvedic medical knowledge. The brand aims to change the outlook of common Indian households about Ayurveda through well-researched and lab-tested products.
Ayurveda is a practice long forgotten in India. At a time when the entire country was running towards modern medicine and traditions, the women founders of Ayuvya – Aastha and Pawanjot – were growing up following the Ayurvedic form of living. Pawanjot’s grandfather was a renowned Ayurvedic acharya and she has an entire box of memories, of her home being swarmed with her grandfather’s patients.“People used to treat problems like headache and fever by making teas and pastes from simple kitchen ingredients like ajwain and amla. In fact I had never even seen an allopathy medicine until much later in life”, she recalls.
When Aastha and Pawanjot met in college, amongst a lot of shared interests was their interest in Ayurveda. While in college, they recommended Ayurvedic concoctions of teas and foods to all those around them. Both felt passionate about following Ayurveda as a way of living and became ambassadors of this lost science amongst their peers.
