.jpg)
Amazon Great Indian Festival 2024 – Ahmedabad Among Top 10 Cities for Fashion and Beauty
Ahmedabad (Gujarat) [India] October 15: The Amazon Great Indian Festival 2024 has kicked off in full swing, and the early data from Ahmedabad is revealing exciting festive trends. Customers in Ahmedabad are staying true to their cultural roots while embracing modern twists in fashion and lifestyle choices.Traditional craftsmanship,with handloom and handcrafted details like Bandhani, Patola, [...]
Ahmedabad (Gujarat) [India] October 15: The Amazon Great Indian Festival 2024 has kicked off in full swing, and the early data from Ahmedabad is revealing exciting festive trends. Customers in Ahmedabad are staying true to their cultural roots while embracing modern twists in fashion and lifestyle choices.Traditional craftsmanship,with handloom and handcrafted details like Bandhani, Patola, Kutch embroidery, Zardozi, and mirror work aregaining popularity. Indo-western elementslike crop tops paired with ethnic bottoms or pre-draped saree and statement jewelry, particularly chunky chokers and long necklaces, remain favorites among festive shoppers. As the fashion landscape evolves, Gen Z shoppers in Ahmedabad are embracing bold, expressive styles that blend traditional wear with modern elements. Sarees paired with sneakers and crop tops as blouses have gained significant traction.
Premium fashion is also seeing remarkable growth, with luxury watches and gold and diamond jewelry— including lab-grown diamonds—driving the demand. In Ahmedabad alone, precious jewelry sales have surged by 2.3X. The demand for luxury beauty products, especially fragrances and professional-grade salon items for hair and skin care, has seen a notable increase in Ahmedabad.Luxury beauty recorded a 1.3X YoY growth, underscoring the increasing preference for premium products among customers in the region.
“Ahmedabadcity holds a special significance for us, as it ranks among the top ten cities for Amazon Fashion and Beauty. We are thrilled to witness the vibrant festive trends during the Amazon Great Indian Festival 2024. This year, customers are showcasing a strong affinity for handloom textiles, Indo-Western outfits, and statement jewelry. The significant growth in categories such as precious jewelry (2.3X), haircare (1.6X), women’s ethnic wear (1.5X),and skincare(1.5X) reflects not only strong consumer preferences but a shift towards premiumization. As we approach Diwali, Amazon Fashion and Beauty remains committed to provide customers with a diverse range of fashion and beauty choices, spanning both traditional and contemporary styles, at great value, convenience and fast delivery,” said Zeba Khan, Director Fashion and Beauty Amazon India.
