7 Fin Digital Lending Launches in Surat: 30-Min Credit Cards & Loans
Surat (Gujarat) [India], June 7: In a major step towards financial inclusion for Small and Medium Enterprises (SMEs), Hyderabad-based 7 Hills Fintech Pvt. LTD. formally introduced 7 Fin, its digital-first brand, in Surat. Launching operations from Solaris Bayview, this strategic move marks 7 Fin’s debut in Gujarat.
Bridging the SME Credit Gap
Though SMEs are the backbone of India’s economy, access to adequate and timely credit remains a key challenge. 7 Hills Fintech aims to address this disparity by leveraging modern technology to streamline the lending process.
Among Asian cities, Surat is among those with the fastest rates of growth. Thanks to the robust SME network here, having operations in Surat will help us stay in good shape,” said Jitendra Mishra, Co-founder of 7 Fin. “Our goal is to enable businesses with quick, transparent lending options.”
The Four Founder Members—Pramod Pacchva – Founder Member; Jitendra Mishra; Anil Manwani; and Vasu Reddy—bring vast experience from their time at Standard Chartered Bank, particularly in SME lending, lending operational credibility to the initiative.
Fast, Paperless Credit with Digital Focus
The 7 Fin platform allows users to apply entirely online for credit cards and personal loans using just Aadhaar and PAN. Real-time CIBIL score verification removes the need for paperwork. The process is completely digital, offering speed, transparency, and security.
The mobile application is currently in the Research and Development (R&D) phase, being built in collaboration with a technology partner. Upon launch, it will offer:
- Credit card issuance within 30 minutes
- Personal loan disbursal in 30 minutes to 3 days
- Instant KYC and credit score verification
- Nationwide digital accessibility
A Hybrid Lending Model
While the online platform supports fast access to credit cards and personal loans, 7 Fin will continue to process a wide range of SME loans through its offline network. These include:
- Business installment loans
- Home loans (HL)
- Channel fundraising
- Working capital finance
- Lease rental discounting (LRD)
- Insurance & investment advisory
- IPO support for SMEs
To facilitate this hybrid approach, 7 Fin is empanelled as a Channel Partner with various nationalised, private, and multinational banks and NBFCs.
Strategic Leadership and Expansion Plans
Backed by a seasoned co-founder trio, Pramod Pacchva, Managing Director of 7 Hills Fintech, leads the initiative. The Surat office marks the beginning of a broader expansion strategy, with planned operations in Mumbai, Pune, and Hyderabad over the next two months.
The company’s registered office remains in Hyderabad, while Mumbai serves as the corporate headquarters—reflecting a deliberate focus on urban centers with strong SME ecosystems.
Forward Outlook
Entering a rapidly evolving Indian fintech landscape, 7 Fin distinguishes itself with a value proposition of speed, simplicity, and SME-centricity. Its combination of offline legacy and digital agility positions it as a promising player in India’s digital lending space.
As SMEs seek financial partners that understand their unique challenges, 7 Fin emerges as a nimble, trustworthy ally to bridge India’s SME credit gap.
