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Zivame Launches First Franchise Store in Madurai and Announces Pan-India Expansion
India’s intimatewear market is undergoing a dynamic transformation, driven by rising expectations around quality, inclusivity, and convenience. At the forefront of this shift is Zivame — the country’s leading D2C intimatewear brand — reshaping how women discover, engage with, and purchase intimatewear. Through a seamless blend of digital innovation and an expanding retail footprint, Zivame […]
India’s intimatewear market is undergoing a dynamic transformation, driven by rising expectations around quality, inclusivity, and convenience. At the forefront of this shift is Zivame — the country’s leading D2C intimatewear brand — reshaping how women discover, engage with, and purchase intimatewear. Through a seamless blend of digital innovation and an expanding retail footprint, Zivame is setting new standards in how intimatewear is experienced across the country.
Madurai (Tamil Nadu) [India], June 14 : Marking a key milestone in its growth journey, Zivame inaugurated its first-ever franchise store at Vishal De Mall, Madurai, Tamil Nadu , on 11th June 2025 — a strategic entry into one of the brand’s fastest-growing southern markets.
The grand launch event was inaugurated by the Chief guest – Rajarathinam Ilakovan, Director of Vishal De Mall, and witnessed the presence of Zivame CEO Lavanya Pachisia, Retail Head Jayendre Nath, and Brand Marketing Head Daman Bali, and an enthusiastic welcome from the local community. The store’s vibrant debut not only highlights Zivame’s strong foothold in South India but also signals the beginning of its next big leap.
