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VegEase – turns profitable in the Fruits and Vegetables segment
New Delhi [India], January 18: VegEase is a one-of-its-kind brand idea, all about bringing freshness of handpicked fruits and vegetables backed by a professional infrastructure of hygiene and care to every doorstep. This internet enabler, an app-only company, is all geared to change the way a consumer has been buying fruits and vegetables for decades. [...]
New Delhi [India], January 18: VegEase is a one-of-its-kind brand idea, all about bringing freshness of handpicked fruits and vegetables backed by a professional infrastructure of hygiene and care to every doorstep. This internet enabler, an app-only company, is all geared to change the way a consumer has been buying fruits and vegetables for decades. VegEase is the way of life for today from this very moment.
Having already clocked more than INR 270 MNS in the first 8 months of FY25 and having a growth rate of 150% when compared with FY24, VegEase is aiming to reach a revenue of INR 400 Mns by March’25.
VegEase has become operationally profitable in the last quarter of FY24 and is striving to the mission of becoming EBITDA positive by the year-end of FY25. The company has developed a robust supply chain mechanism and enjoys a good association with its vendor partners. Working closely with the farmers’ networks has also enabled VegEase to reduce the wastage in the segment, which almost accounts for 10-15% of the purchase cost across the industry.
