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Truecaller Strengthens Direct Ad Sales with Appointment of Vikas Khanna
Truecaller, the leading global communications platform, today announced the appointment of Vikas Khanna as Senior Director, Ad Sales, Truecaller India. In this role, Vikas will lead Truecaller’s direct sales business for India, with a strong focus on scaling direct brand partnerships, premium inventory adoption and industry-vertical-led solutions, as Truecaller accelerates the next phase of growth for its ads business. Truecaller appoints...
Truecaller, the leading global communications platform, today announced the appointment of Vikas Khanna as Senior Director, Ad Sales, Truecaller India. In this role, Vikas will lead Truecaller’s direct sales business for India, with a strong focus on scaling direct brand partnerships, premium inventory adoption and industry-vertical-led solutions, as Truecaller accelerates the next phase of growth for its ads business.
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Truecaller appoints Vikas Khanna
Over the past year, Truecaller has strategically reshaped its advertising organisation, shifting towards industry-led, data-driven sales solutions that help advertisers gain deeper insights, learn faster, and build more tailored, results-focused partnerships. This evolution has enabled the introduction of premium, direct-only inventory, custom innovation packages, and offerings that extend well beyond standard third-party inventory access. At the same time, Truecaller has strengthened its measurement capabilities through advanced analytics and AI-powered insights, including the launch of ROI of Trust - a proprietary framework that brings the real business impact of trust-based advertising to life through tangible advertiser outcomes and case studies.
With over 25 years of leadership experience across print, television, and digital media, Vikas’s appointment significantly strengthens Truecaller ads senior leadership team. He has a proven track record of building and scaling high-impact advertising businesses and joins Truecaller after holding senior leadership roles at some of India’s most respected media and technology organisations, including Jio Hotstar, Star Sports, ITV Network, TikTok, NewsX, TV18, NDTV Network, Times of India and the India Today Group.
