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The Transformation of Anindita Dasgupta to Anindgita Dasgupta – A Journey to Global Success
New Delhi [India], October 25: Anindita Dasgupta, now recognised as Anindgita Dasgupta(on-screen), has made waves in the global film industry with her bilingual web series Kuch Kuch Film Jaisi, produced under the banner Aam Public Entertainment. This project has earned an impressive 143 awards, nominations, and official selections from prestigious film festivals across Hollywood, Florida-USA, Brazil, Italy, the UK, [...]
New Delhi [India], October 25: Anindita Dasgupta, now recognised as Anindgita Dasgupta(on-screen), has made waves in the global film industry with her bilingual web series Kuch Kuch Film Jaisi, produced under the banner Aam Public Entertainment. This project has earned an impressive 143 awards, nominations, and official selections from prestigious film festivals across Hollywood, Florida-USA, Brazil, Italy, the UK, Turkey, France, Spain, Sweden, Germany, Zimbabwe, the UAE, Singapore, Indonesia, Australia, and India, among others. The accolades have been in categories like Best Writer, Best Director, Best Script Writer, Best Screenplay, Best Dialogue Writer, Best Cinematographer, Best Web Series etc.
The cast of Kuch Kuch Film Jaisi features standout performances from actors like Prithwijeet Seth, Ankush Tripathi, Urusha Pandey, Vikhyat Swades and others. Notably, Anindgita employed an unconventional approach in the promotional materials for the series, opting to describe characters based on their personality traits rather than listing the actors’ names in the promo. For instance, Prithwijeet Seth, who plays Joyjit Laha in the Kuch kuch film Jaisi,was described as a “flamboyant celebrity” rather than being identified by name in the promo .According to Anindgita, this strategy builds suspense and shifts the audience’s focus to the characters’ on-screen personas rather than the actors themselves.
“True actors lose their identity and become the characters they portray,” Anindgita explains. “If actors can’t leave behind their personal identity, they can’t fully embody the character. The film industry rewards actors for their on-screen personas, not who they are off-screen.” This marketing approach is not entirely new, Anindgita adds, citing examples of directors who withhold character faces or names in promos to maintain intrigue. “As filmmakers, our vision is to create, but it’s the audience who decides whether the project succeed or not ,by the way to see my actor’s performance and their name they have to pay and see them on screen /Ott ,nothing is free.”
