Rushabh Shah, Driving innovation and quality at Jivraj9 Tea

Rushabh Shah is playing a key role in steering the growth of Jivraj9 Tea, a renowned name synonymous with superior quality and flavours in Gujarat and beyond. As Executive Director of Jivraj9 Tea, he inherits and furthers the illustrious legacy brewed by his grandfather, late Shri Suresh Shah, and his father, Viren Shah.

Rushabh Shah brings to the table a keen business insight and exceptional marketing expertise. He oversees sales and marketing strategies, aimed at expanding the brand’s footprint and enhancing consumer engagement. With a diverse skill set including Public Speaking, Marketing, Leadership, Business Strategy and more, Rushabh Shah contributes valuable insights not just to Jivraj9 Tea Group but the entire tea industry.

“Our foremost objective is to work towards market growth and increasing market share while contributing to driving tea beverage consumption. This necessitates a strong focus on quality and continuous innovation, which is one of our biggest strengths and the reason why Jivraj9 is a household name in India,” says Rushabh Shah, who has a Master’s degree in Business Management from the renowned SP Jain Institute of Management and Research, Mumbai.