Rumi- The Spirit of Awadh Pioneers Transit Media to Promote 'Dastan-e-Aam' Featuring Renowned Dastango Dr. Himanshu Bajpai

[Bangalore, 20th June, 2025] : Rumi- The Spirit of Awadh, a brand known for its deep cultural ethos and authentic Awadhi, Mughlai, and North Indian cuisine, has taken an unprecedented route to promote “Dastan-e-Aam”, a special dastangoi evening by the celebrated Dr. Himanshu Bajpai. Rumi’s creative foray in transit media positions it as a pioneer in the F&B industry merging culinary art with India’s rich oral traditions.

The campaign aims to bring alive the essence of dastangoi, a 13th-century Urdu storytelling art form inviting audiences to participate in an interactive contest & win exclusive Rumi vouchers, helping create a more meaningful relation with the brand beyond visual recall.

“At Rumi, we are always on the look out for something exciting & new and culturally deep & reviving. Dastangoi events which we have hosted so far have been our hero-move to engage maximum people for a more immersive and wholesome experience beyond food. With Rumi, we aim to build a community rich in history, art and food”, said Mr Rajnish Kumar, Partner at Rumi-Spirit of Awadh

“This bus branding initiative/ campaign is live at a key route covering Electronic City - Silkboard- KR Puram- Hebbal- Yelahanka- Airport (almost 60 kms stretch) ensuring high visibility & maximum engagement by a diverse urban audience — from daily officegoers to culture-seeking millennials”, he added.

This initiative sets a new precedent for experiential and cultural marketing in the F&B space, showcasing how brands can use potential marketing channels/ mediums with OOH creativity to deliver memorable campaigns.

Event Details:

Dastan-e-Aam featuring Dr. Himanshu Bajpai

Date: 29th June, Sunday

Time: 7pm onwards

Venue: Sakura Complex, 1st Floor. 2M-317, NGEF Layout, East, Bengaluru, Karnataka 560043