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Pathik Shah, Brewing Jivraj9 Tea’s success in India and overseas
Pathik Shah has emerged as a pivotal figure in the journey of Jivraj9 Tea, a name synonymous with quality and taste, and one of the most popular tea brands in Gujarat. As Executive Director of Jivraj9 Tea, he is continuing the rich legacy founded by his grandfather late Shri Suresh Shah and his father Viren [...]
Pathik Shah has emerged as a pivotal figure in the journey of Jivraj9 Tea, a name synonymous with quality and taste, and one of the most popular tea brands in Gujarat. As Executive Director of Jivraj9 Tea, he is continuing the rich legacy founded by his grandfather late Shri Suresh Shah and his father Viren Shah.
Pathik Shah, who has a Master’s degree in International Business from Regent Business College London, oversees the group’s business domestically and internationally. He actively shapes and implements global business strategies while delving into the intricacies of tea blending, ensuring excellence and a consistent standard in the product quality.
Pathik Shah attributes the success of Jivraj9 Tea to a blend of personal strengths that drive the business forward. Emphasising teamwork, adherence to deadlines, and a penchant for adopting new technologies and techniques, he underscores the importance of quality consciousness and multitasking in modern business.
