Not Just a Coco Bar—KALP Brings India’s Flavours to Life in a Bold New Way
Mumbai (Maharashtra) [India], March 31: India’s premium treats market is seeing the entry of a new player that is attempting to shift the narrative from conventional sweetness to culturally rooted experiences. KALP, backed by Pranada Bio Pharma, positions itself at the intersection of tradition and modern experience, introducing a format where familiar Indian flavours are [...]
Mumbai (Maharashtra) [India], March 31: India’s premium treats market is seeing the entry of a new player that is attempting to shift the narrative from conventional sweetness to culturally rooted experiences. KALP, backed by Pranada Bio Pharma, positions itself at the intersection of tradition and modern experience, introducing a format where familiar Indian flavours are reimagined through coco bars.
The brand marked its official debut on the evening of 29th March at Radisson Mumbai, bringing together creators, guests, and industry insiders to experience its distinct flavour philosophy firsthand.
At the core of KALP are Aarya Joshi, Kashish Choudhary, Sashenka Shejale, and the team behind the brand, who are driving its vision of creating a differentiated space within an otherwise saturated category. Rather than competing on standard formats, the brand focuses on storytelling—drawing inspiration from cities, rituals, and everyday flavour experiences that are deeply embedded in Indian culture.
