Mr. Nagabushana Reddy Named ‘Entrepreneur of the Year’ at the 2026 South India Business Excellence Awards

The timing of this win could not be more relevant. South India is currently the engine room of the Indian economy. As of early 2026, the southern states are punching way above their weight, contributing nearly 31% to the national GDP. Bengaluru is the heart of this, recently logging record-breaking office leasing of over 83 million square feet. This is not just a number on a spreadsheet; it represents thousands of people moving to the city, all of whom need a place to live. Mr. Nagabushana Reddy saw this shift coming before the current boom, placing his bets on growth corridors like Sarjapur Road - Gunjur belt and East Bengaluru long before they were the trendy hotspots that they are today.

Under Mr.Reddy’s leadership, NBR Group has carved out a very specific identity. He’s famously "obsessed" with the land itself often spending months on land selection and layout discipline before a single brick is laid. This discipline has allowed NBR to survive several economic cycles that tripped up more aggressive, less patient developers. Whether it is their vast plotted developments or the new high-rise luxury towers like NBR Soul of the Seasons, located near the Sarjapur Road- Gunjur IT corridor in Bengaluru, the NBR hallmark has always been about "Resort-Style Living" where people have room to breathe.

Accepting the award, Mr. Nagabushana Reddy, CEO, Founder and Managing Director of NBR Group, was  modest : "Honestly, when I started out in the late 90s, I just wanted to build homes that I would be proud to live in myself. Back then, real estate felt like the Wild West. My goal was to bring some order and honesty to the process. This award belongs to my team and the families who have trusted us with their life savings. We have grown as Bengaluru has grown, and as the city enters this new phase as a global tech capital, NBR will keep building with the same integrity we started with. We are not just building apartments; we are building the neighbourhoods that our kids will grow up in."

Industry insiders often talk about the "Nagabushana Reddy style", which is a mix of traditional values and new-age tech. He was an early adopter of Aluminium Formwork construction technology and digital transparency portals, but he still believes in the power of a personal handshake. This dual approach is likely why NBR Group has such a high rate of repeat buyers. When people find a developer who does not hide behind fine print, they tend to stick with them.

The award also highlights his role in the broader infrastructure of the region. NBR Group’s  projects often act as catalysts for development in their respective areas, bringing in better roads and localized economic growth. The jury noted that his "nature-first" planning, which often keeps a high proportion of a project area allocated  as open green space, is exactly what a modern, congested city like Bengaluru needs right now.

As the night at Ramada by Wyndham wound down, the buzz in the room was about what is next for the NBR Group. With upcoming launches planned  and a clear focus on eco-conscious architecture, Mr.Reddy seems to be just hitting his stride. His win as Entrepreneur of the Year is a win for the idea that "slow and steady" really does win the race in real estate, provided you have the vision to see where the finish line is.