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KisanKonnect Launches India’s first Digital Farmers Market with Shilpa Shetty Kundra for urban consumers
Shilpa Shetty Kundra launched India’s first Digital Farmers’ Market with KisanKonnect Mumbai (Maharashtra) [India], July 29: KisanKonnect, a fully integrated ‘farm-to-fork’ company, has launched ‘Aapka Apna Farmers Market’ on its App. Shilpa Shetty Kundra, an avid practitioner of wellness launched the initiative, which has connected 5,000 farmers from Maharashtra to consumers of Mumbai and Pune. [...]
Shilpa Shetty Kundra launched India’s first Digital Farmers’ Market with KisanKonnect
Mumbai (Maharashtra) [India], July 29: KisanKonnect, a fully integrated ‘farm-to-fork’ company, has launched ‘Aapka Apna Farmers Market’ on its App. Shilpa Shetty Kundra, an avid practitioner of wellness launched the initiative, which has connected 5,000 farmers from Maharashtra to consumers of Mumbai and Pune.
Vivek Nirmal, Founder and CEO of KisanKonnect said, ‘Eliminating middlemen has helped us to reduce wastage and offer a fair price to the farmers, as well as, the consumers. At KisanKonnect, we have a passion to work with our soil, and our farmers and producing safe fruits and vegetables for our loyal consumers. We have built traceability for the vegetables we source for our consumers using our proprietary tech’ Kisan-Trace’, which gives full information about the farm, farming practices, and its growing location to our consumers on the App, even before buying the same. Farmers have seen better productivity through scientific interventions through our Agri-Clinics”.
