Influencing the Influencers

“Products are made in the factory, but brands are created in the mind.” said Walter Landor, Founder of Landor Group. From small brands to large, brand building is the core of any company. Brand building is only second to product and quality and is one of the most important pillars of businesses. That is exactly where the marketing team comes in most handy. That is when the PR and Marketing team becomes more important than anything else in brand building.

Every now and then, there comes a company or individual in every industry, who brings about a shift in the way things are done. Such companies and individuals set the bar higher. One such name is Priyanka Bajaj. In a very short span of time, with great determination this mompreneur has made her own space in this widely competitive market.

Based out of Mumbai, Priyanka began her career about 2 years ago, helping with PR and Marketing activities for exhibhitions and events held in upscale locations and 5 star hotels. Due to her ability of being able to pull in HNIs clients in large numbers to such events, she soon became a raging success. Her initial success led her to expanding her clientiele to more than just exhibhitions and events. She then started working with salons, restaurants, jewellers and even retail brands. Besides attracting prospective customers, Priyanka also specializes in social media influencer marketing. With the help of a large kitty of micro influencers to big influencers and even celebrities, she helps brands reach millions of potential customers via stories, reels and posts on social media. Being a one stop shop, it makes it very easy for the brands to deal with multiple influencers while coordinating with only one person. With the help of cleverly crafted targeted influencer marketing, she has helped brands achieve huge success in increasing their sales.