HomeTown Onboards Iconic Designer Pinakin Patel as Creative Director

Speaking of this partnership, Pinakin Patel said, "Through HomeTown, I am excited to democratise my rich experiences to a wider audience base. This visionary move was much needed by a multi-billion dollar industry and an equally large consumer base. India cannot remain a supplier of cheap merchandise for the world. The time has come to showcase the versatility of the Indian aesthetic, our artisanal sustainable manufacturing practises and our shrewd market sense. A national as well as global audience has been long awaiting this moment."

Through this partnership, Pinakin and HomeTown will develop four distinct lines of furniture. The Modern Chic Collection, the Perennial Classic collection will feature everyday bestsellers. The Rooted Cosmopolitan will incorporate India Modern aesthetics, while the Art Deco collection will feature geometric detailing and shapes, exotic woods, jewel-tone colors, lacquer, and mirrored finishes.

Mahesh Shah, MD, Praxis Home Solutions added, "We are privileged to onboard Pinakin Patel as the Creative Director of HomeTown to lead the transformation into a design-led, complete interior solutions provider offering customers the entire bouquet of products and services - from loose furniture and furnishings, customized wardrobes and kitchens to interior dcor and project execution. With this partnership our customers will have access to designs and aesthetics that was so far limited only to a very few in the country."

About HomeTown
HomeTown, launched in 2007, is among the most trusted brands in the home improvement space, operating 34 stores across 24 cities in India and a popular ecommerce site and mobile app. HomeTown products are also available across leading online marketplaces. The retail chain is owned and operated by Praxis Home Solutions Private Limited.