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Garima Patwal Launches Bhitoi: A Celebration of Uttarakhand’s Timeless Craftsmanship
Uttarakhand [India], March 24: Bhitoi proudly announces its official launch, bringing to life the rich traditions, artistry, and heartfelt connections of Uttarakhand. More than just a brand, Bhitoi is a tribute to the skilled hands and deep-rooted heritage of the region, where every stitch tells a story and every creation carries a legacy. Bhitoi, which [...]
Uttarakhand [India], March 24: Bhitoi proudly announces its official launch, bringing to life the rich traditions, artistry, and heartfelt connections of Uttarakhand. More than just a brand, Bhitoi is a tribute to the skilled hands and deep-rooted heritage of the region, where every stitch tells a story and every creation carries a legacy.
Bhitoi, which was established on the tenets of sustainability and slow fashion, collaborates closely with craftspeople that have been practicing their trade for many generations. The brand has beautiful hand-knitted clothing and hand-embroidered patterns that draw inspiration from nature and Uttarakhandi traditional arts. Bhitoi embraces a conscious approach to fashion by emphasizing timeless craftsmanship, ethical manufacture, and organic materials to make sure every piece is long-lasting.
“Bhitoi is my way of sharing the spirit of Uttarakhand with the world,” says Garima Patwal, founder of Bhitoi. “Growing up, I was surrounded by the region’s rich traditions, landscapes, and artistry. My time in Milan ( Italy) made me realize the importance of preserving and elevating these elements on a global stage. Bhitoi is not just about fashion—it’s about honoring our roots and keeping our traditions alive.”
