FundVice Acquires a Delhi based production House led By Kunal Sharma, Launches RoughCut Labs as Its Full-Spectrum Creative and Marketing Arm

“When I founded FundVice in 2018, the vision was always to build an ecosystem — not a single practice. Every business we advise eventually needs creative execution: a brand identity, a campaign, a launch. Until now, that was a capability we referred out. With Kunal and RoughCut Labs, creative excellence is now native to the FundVice platform. This acquisition means our clients get strategy, capital, compliance, talent, technology, and creative — all with shared accountability and a single point of governance.”— Heena Arora Agarwal, Founder & Managing Partner, FundVice Group

“I built Production house on the belief that creative work should move markets, not just win awards. But I kept hitting the same wall — great creative needs strategic context, financial discipline, and operational backbone to deliver real impact. FundVice is the only platform I’ve seen that brings all of that together. Joining forces means RoughCut Labs can now deliver creative that is strategy-led, data-informed, and built for outcomes. For our clients and our team, this changes everything.”— Kunal Sharma, Creative Director, FundVice Group

Strategic Rationale

The acquisition is driven by three core strategic imperatives:

• Closing the ecosystem gap: FundVice clients — from startups raising their first round to enterprises executing post-merger integrations — consistently require creative and marketing execution. RoughCut Labs eliminates the need for external agencies, ensuring tighter alignment between business strategy and brand expression.
• Deepening cross-sell and integrated delivery: With RoughCut Labs in the fold, the group can now deliver end-to-end engagements where business strategy and creative execution are governed under one platform — eliminating the friction and misalignment that comes from managing separate advisory and agency relationships.
• Acquiring proven creative leadership: Kunal Sharma’s 13+ years of hands-on experience across fashion, film, events, and marketing — working with brands like Coca-Cola, DLF, Cosmopolitan, and Pravaig — brings a caliber of creative leadership that would take years to build organically.

RoughCut Labs: Service Portfolio

Under the FundVice umbrella, RoughCut Labs will offer the full spectrum of creative and marketing services:

• Brand strategy, visual identity, and logo design
• Photography: brand campaigns, product, events, portraiture, and editorial
• Filmmaking: commercial brand films, corporate films, music videos, documentaries, and social content
• Packaging design: structural, label, surface design, and mock-ups
• UI/UX design: apps, websites, wireframing, prototyping, and usability optimization
• Digital and social media: strategy, content creation, performance marketing, influencer collaborations, and analytics
• Marketing and planning: market research, positioning, campaign architecture, and on-ground execution
• Events and talent: corporate events, fashion shows, live experiences, and celebrity management
• Intellectual property: original concept development, brand properties, and IP monetization

FundVice Group Leadership Team

Following the acquisition, the FundVice Group core management team comprises:

• Heena Arora Agarwal — Founder & Managing Partner
• Ritin Agarwal — Managing Partner
• Sumit Agarwal — Director – Consulting
• Kunal Sharma — Creative Director

About FundVice Group

Founded in 2018 by Heena Arora Agarwal, FundVice Group is an integrated value creation engine that partners with promoters, boards, and CXOs to embed strategy, finance, and execution into the enterprise’s core. The group operates across India, USA, Canada, the UK, Middle East, and Southeast Asia with 60+ consultants and advisors, 800+ investor relationships, and a proven track record spanning $500M USD in cost optimization, $50M USD in capital raised, and 500+ businesses analysed across multiple specialized verticals.

Media Contact

FundVice Group  |  corporate@fundvice.in  |  https://www.fundvice.in/

+91-78-380-90083  |  +91-92-113-03004

UG 007, Tower-1, Assotech Business Cresterra, Sector 135, Noida, Uttar Pradesh 201304

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.