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From Teenage Dreamers to Chikankari Champions: The Poshak Story
Lucknow (Uttar Pradesh) [India], September 10: Poshak Chikan Studio began as the audacious dream of two best friends, Sanaullah Siddiqui and Shahnara Siddiqui, who dared to pursue their passion during a time when the world was filled with uncertainty. Founded in 2020, at the height of the lockdown, Poshak was born out of necessity and a [...]
Lucknow (Uttar Pradesh) [India], September 10: Poshak Chikan Studio began as the audacious dream of two best friends, Sanaullah Siddiqui and Shahnara Siddiqui, who dared to pursue their passion during a time when the world was filled with uncertainty. Founded in 2020, at the height of the lockdown, Poshak was born out of necessity and a deep-seated desire to preserve the authentic art of Lucknowi chikankari.
The lockdown was a turning point for Sanaullah, who had gained experience working at a chikankari manufacturing firm. He observed the growing trend of machine-made embroidered chikankari being sold as handcrafted chikankari, which didn’t sit well with him. Driven by the belief that this ancient craft deserved more respect and recognition, he and Shahnara Siddiqui, both teenage college dropouts, decided to take a bold step. Without any initial investment and armed with nothing but determination, they founded Poshak, inspiring many with their audacious journey.
Over the past four years, Poshak has established itself as a leading brand in the industry and a beacon of authenticity. Specialising in 100% handmade Lucknowi chikankari clothing, Poshak is committed to keeping this traditional art form alive. What truly sets the brand apart is its dedication to providing meaningful employment to local artisans, who rely on this craft to sustain their families.
