Franchise India Accelerates Bagelstein’s India Expansion with 5th Store Launch in Phoenix Marketcity Viman nagar PUNE

Pune: Bagelstein, France’s bagel pioneer founded in 2011, has strengthened its presence in India with the opening of its 5th store at Phoenix Marketcity, Viman nagar Pune. Marking another milestone in the brand’s India journey, the outlet also stands out as Bagelstein’s pure vegetarian restaurant format in the country, aligning with the evolving lifestyle preferences of Indian consumers.

With Pune emerging as one of India’s most vibrant lifestyle and food destinations, the city continues to attract young professionals, students, entrepreneurs, and global workforces who are constantly exploring international cuisines and convenient gourmet dining formats. Phoenix Marketcity, one of Pune’s most premium retail and entertainment hubs, offers the ideal ecosystem of high footfall, aspirational consumers, and experiential dining — making it a strategic location for Bagelstein’s next phase of expansion.

The increasing popularity of bagels in India reflects evolving consumer preferences, where quick-service formats meet quality, freshness, and indulgence. Bagelstein’s menu caters to this shift with oven-fresh handcrafted vegetarian bagels, premium fillings, stacked sandwiches, flavourful spreads, artisanal coffees, refreshing beverages, and indulgent desserts. True to its European roots, the brand blends authenticity with creativity while delivering a casual yet premium café experience.

Commenting on the expansion, Gaurav Marya, Founder and Chairman, Franchise India, said, “Global food brands today are increasingly looking at franchising as the most efficient and scalable route to enter and expand in fast-growing markets like India. The country’s strong consumption story, young demographics, and appetite for international flavours make it a compelling destination for global QSR and café brands. Bagelstein consistent expansion reflects how structured franchising enables faster market penetration while maintaining brand consistency and operational excellence.”

Sharing his perspective on the Pune growth story, Sapna Poddar & Mohit Singhal, Area Developer, Bagelstein -  (Pune, Maharsahtra and Goa) the brand’s India leadership added, “Pune has rapidly evolved into a high-energy market for premium yet accessible dining. The audience here appreciates global tastes, quality ingredients, and differentiated café formats. Introducing a pure vegetarian Bagelstein experience allows us to stay culturally relevant while maintaining the brand’s international character. Phoenix Marketcity provides us the perfect platform to connect with a wide community of food lovers.”

With the opening of its fifth store in Pune, Bagelstein continues to deepen its footprint in India’s fast-evolving food service landscape. The brand’s steady expansion reflects rising consumer demand for global café concepts and highlights Pune’s emergence as a key growth engine for international food brands. As Bagelstein accelerates its journey across metro markets, it remains focused on delivering distinctive flavours, consistent quality, and a vibrant dining experience to India’s growing community of urban food enthusiasts.