Dr Vaidya’s innovation Chyawanprash goodness in Toffees & Gummies gets a thumbs up from school kids on Children’s Day

New Delhi, November 19: This Children’s Day was a special one at – Dr Vaidya’s – New Age Ayurved, where the team pledged to spread the message of strengthening the immunity in children across India and thereby helping them fight infections or diseases effectively by starting an Immunity Awareness Campaign across schools in India.

The campaign kicked off with the schools in Mumbai where Dr Vaidya’s Team distributed its unique innovations, which pack the goodness of Chyawanprash – Chyawan Toffees and Chyawan Gummies – among school kids while educating them on the benefits of strong immunity.

It was heartening to see Chyawan Toffees and Chyawan Gummies were loved by the school kids and their parents and found support from teachers. It was fun to see the kids quickly gobble up these yummy toffees & gummies. The initiative extends the ‘Har Ghar Ayurved’ campaign recently launched by the brand.

“Immunity of a growing kid is a key concern that bothers parents. Getting a kid to have a spoonful of ChyawanPrash for Immunity on a daily basis can be a huge challenge for them. Dr. Vaidya’s has acknowledged this challenge and created innovative products with Chyawanprash Goodness –  Chyawan Toffees and Chyawan Gummies. This change of experience has been a resounding success among both parents and kids. We will continue to innovate and adapt the science of Ayurveda to today’s consumer needs” said Rajeev Khandelwal, CEO – FMCG, RP-Sanjiv Goenka Group.