Claome: Reviving the Lost Art of Authentic Pichwai Paintings

Pichwai paintings are more than just decor—they are windows into devotion, heritage, and intricate craftsmanship. In an era dominated by mass-produced artwork in the home decor market, Claome stands apart, offering traditional handmade Nathdwara-style Pichwai paintings that stay true to tradition.

Founded by Ridhima Singla, an art dealer and Queen Mary University alumna, Claome is more than just a brand; it is a legacy of passion, preservation, and personal connection. “My mother, Shalini Singla, shaped my understanding of what truly matters,” Ridhima shares. “She guided me, while my father taught me the business side of things. Today, I run Claome with my sister, Anuradha Gupta , who is an alumna of California State University Alumni ensuring every piece we create finds the right home. ”

The Art of Devotion

At Claome, authenticity is not just a word—it is a practice. Every Pichwai is handmade from start to finish, with each step deeply rooted in tradition. The canvas is starched cotton, meticulously prepared by artisans before layers of organic stone colors are applied with precision. The pigments, sourced from natural minerals, create a luminous depth that synthetic paints simply cannot replicate. “Each piece takes months to complete,” Ridhima notes. “There are no shortcuts, no replicas. Even if two paintings share a theme, they will never be the same—the artist’s emotions and spiritual state at that moment are embedded in every creation.

One of Claome’s most celebrated pieces is the 24 Swaroops of Shreeji, an exquisite series depicting the many forms of Krishna. Each form narrates a different divine episode from Krishna's life, enabling devotees to visually connect with his legendary stories and teachings. Having all 24 forms in one artwork provides devotees with multiple points of spiritual contemplation during prayer and meditation. “We have played with endless variations of color, tone, and detail,” Ridhima says. “You never realize how many ways a single theme can come to life until you immerse yourself in it.”