This alliance marks a pivotal step in HMD’s reinvention, reflecting a shared spirit of disruption and evolution. Raghav’s journey across dance, television, OTT, and cinema defined by bold, unconventional choices echoes the brand’s vision of redefining smartphone innovation through accessible, value-driven technology. Complementing this, the recently teased Vibe 2, introduced through a high-energy, youth-first digital campaign, underscores HMD’s intent to build anticipation for its upcoming lineup while embracing a more expressive, lifestyle-led narrative, further amplified by its strategic collaboration with Flipkart to scale reach across India.
Sharing thoughts on the recent onboarding, Ravi Kunwar, VP and CEO, HMD India, APAC and ANZ, said, “As we enter our next phase of growth, our partnership with Raghav, alongside the introduction of Vibe 2 and our strategic collaboration with Flipkart, marks a pivotal moment in HMD’s reinvention journey. Together, these reflect a clear shift in how we are shaping the future of smartphones where technology is not just powerful, but deeply personal and culturally relevant. Raghav embodies the authenticity, creative energy, and individuality that resonate strongly with a new generation of users, aligning seamlessly with our vision of building human-centric devices that empower self-expression. With Vibe 2, we are extending this philosophy into our product experience bringing together accessible innovation, thoughtful design, and a more expressive, lifestyle-led approach to smartphones, further amplified through our partnership with Flipkart. As we scale this vision, our focus remains on delivering meaningful technology at scale, while building a brand that is as relatable and dynamic as the consumers we serve.”
Speaking about the association, Raghav Juyal, commented, “HMD’s human-centric approach to technology truly resonates with me, it’s about empowering creators, not algorithms. What I deeply connect with is their spirit of doing things differently, which mirrors my own journey of making bold, unconventional choices that strike a chord with a generation that values authenticity and individuality. With their new smartphone, Vibe 2, the phone equips versatile storytellers like me with the clarity, power, and reliability to push creative boundaries across every screen and platform. I’m genuinely excited to bring a fresh, new-age energy to audiences through HMD’s bold campaigns unlocking effortless creativity on the go and turning every moment into something truly alive and meaningful.”
This partnership builds on HMD’s strong momentum in 2026, driven by strategic collaborations including its association with Rajasthan Royals for IPL activations, a partnership with Sarvam AI to integrate advanced voice technology into feature phones, and a key launch alliance with Flipkart to expand nationwide accessibility for its upcoming smartphone lineup.
For further information, please contact the HMD press office: hmd@adfactorspr.com
HMD Vibe 2 will be launching soon on Flipkart. For more details, please visit the Flipkart page
About HMD
We are HMD, Human Mobile Devices. At HMD, we start by tuning into what people really want. Our consumers are passionate about the planet, often feel swamped by digital overload, and are keeping a close eye on their budget. That’s why we are thrilled to be Europe’s largest smartphone maker, championing repair-at-home phones, and a go-to for much needed digital time out.
Coming this year, you can expect to see a new portfolio of HMD original mobile devices, as well as Nokia phones and exciting new partnerships. For further information, see www.hmd.com
For media inquiries, please contact:
HMD Press Office: hmd@adfactorspr.com
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