Advantage Club launches NFTs powered Reward & Recognition solution; the first-of-its-kind in the world

In addition to the Reward & Recognition, NFT-powered solutions will also take the community engagement experience on the platform to the next level by introducing DIY NFTs, a ready marketplace, and the option to decentralise to provide real value to the end users.

In Deorah’s opinion, “It will help immensely in enhancing the value proposition of the reward and recognition program for the millennial employees and the new-age employers alike. It will also enhance the branding for the corporate as an employer who cares about the well-being of the employee and provides value in every aspect of employees’ life.”

The NFT-powered Reward & Recognition solution is the first step in the web3.0 journey. The company will enhance the entire employee experience by integrating technologies such as Metaverse, Virtual reality, mixed reality, and more. Together it will make the digital journey of all employees on par irrespective of location, language, job profile, etc. It will revolutionize how employee engagement is perceived and implemented globally, and Advantage Club is at the forefront of bringing these innovative products to the market.

Advantage Club is a global employee engagement platform with benefits like rewards, recognitions, flexible benefits and perks on a single platform. It provides end-to-end solutions to facilitate employee engagement through exclusive privileges and rewards by brand partners, allowing them to reach out to targeted customer segments. Established in 2016, Advantage Club is a brainchild of UCLA postgraduates Sourabh Deorah and Smiti Bhatt Deorah, who identified employee benefits as a space to create disruption using data mining and analytics. Currently headquartered in Delaware, Advantage Club has an impressive client portfolio featuring Accenture, Concentrix, Teleperformance, Hexaware, EY, Target, BCG, Lafarge, Resort World Sentosa, and many more.

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