A unique “Kala Teeka” that can protect babies from mosquito-borne diseases

Mosquito-repellent brand Maxx Flash’s innovative Arogya Bindu gets mothers to apply skin-friendly mosquito-repelling formula on children

Ahmedabad (Gujarat) [India], May 18: Malaria and dengue are among the largest contributors of death of children under the age of 5 in India. The majority of these deaths are from tribal areas that are economically weaker sections of society. Their homes are often unprotected from mosquitoes, leaving children vulnerable to mosquito-borne diseases. Mosquito-repellant brand Maxx Flash has come out with an innovative way to reduce the number of life-threatening diseases in infants and children by protecting them from mosquitoes.

Maxx Flash has developed a 100% safe and effective mosquito-repelling formula that involves using the tradition of mothers applying a “Kala Teeka” or “Bindu” (kohl dot) to their newborns to protect them from mosquitoes.

“After creating the Killer Pack, we wanted to continue with our approach of innovating products and solutions. When the agency came to us with this idea, we knew it was a big problem that we definitely wanted to solve,” said Amit Srivastava, Director, Maxx Flash.