Minute Media Acquires AI Sports Video Platform VideoVerse
Minute Media acquires VideoVerse, an AI-driven platform revolutionizing sports video content creation and distribution for leagues and teams.
Mumbai, India — In a significant move to bolster its sports technology and content portfolio, global technology and content company Minute Media has announced the acquisition of VideoVerse. The acquisition, which was announced on September 9, 2025, integrates VideoVerse's AI-driven platform, Magnifi, into Minute Media's existing operations. This strategic move is expected to provide a comprehensive solution for rights holders, leagues, teams, publishers, and marketers, covering everything from content creation to monetization.
VideoVerse’s key product, Magnifi, is a leading AI-driven SaaS platform that allows content owners and rights holders to automatically identify key moments in real-time, generate highlights, and efficiently distribute short-form video content. Its client roster includes notable names such as FIFA+, the Indian Super League, and the Portuguese Football Federation. The platform utilizes AI, machine learning, and natural language processing to analyze video and audio cues, creating enhanced content for fans. Magnifi also incorporates GenAI features like multilingual subtitling, automatic thumbnail generation, and metadata creation, establishing itself as a complete editorial workspace for content teams.
