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Vertigo TV and Balaji Studios, a Division of Balaji Telefilms collaborate for Hindi Vertical Dramas
Vertigo TV, a dynamic content and media company focused on innovative digital storytelling, has announced a strategic collaboration with Balaji Studios, a division of Balaji Telefilms Ltd to produce a new slate of vertical microdramas for the rapidly evolving digital entertainment ecosystem.
Mumbai (Maharashtra) [India], April 10: Vertigo TV, a dynamic content and media company focused on innovative digital storytelling, has announced a strategic collaboration with Balaji Studios, a division of Balaji Telefilms Ltd to produce a new slate of vertical microdramas for the rapidly evolving digital entertainment ecosystem.
This partnership marks an important milestone for both companies as they aim to redefine Hindi vertical microdrama storytelling for mobile-first audiences. The collaboration will bring together the creative expertise of Balaji Telefilms with the digital distribution strength of Vertigo TV, an app that focuses on Indian and International vertical microdramas.
Nitin Burman, Chief Revenue Officer, Balaji Telefilms Ltd, said, “At Balaji Studios, we see microdramas as immersive, high-impact storytelling designed for how audiences consume content today—quick, engaging, and emotionally immediate. Our collaboration with Vertigo TV allows us to craft more Indian narratives that are sharp in form yet rich in impact. We will redefine how stories are discovered, felt, and shared in a fast-moving digital world.”
The CEO of Vertigo TV, emphasised the strategic importance of the partnership.
