Trident Group Deepens MENA Footprint with AED 6 million Investment at Sleep Expo ME 2025

At Sleep Expo ME 2025, held from 15-17 September at Sheikh Saeed Hall 1-3 & Trade Centre Arena, Dubai World Trade Centre, Trident showcased its full range including Bed & Bath Linen, My Trident, Yarn, Paper, and Bathrobes. Sleep Expo Middle East is MENA's largest and most influential event dedicated to the sleep, mattress, and bedding industry. The central theme of the showcase was the 20th anniversary of Trident's patented Air Rich technology, a pioneering textile innovation inspired by the lightness and plushness of a feather.

Speaking about participating in Sleep Expo ME 2025, Chairman Emeritus of Trident Group, Mr. Rajinder Gupta, said, "The Trident Group makes some of the world's most technologically advanced sleep and bedding products. There was no better platform than the Sleep Expo, the largest and most influential of its kind in the MENA region, to bring our innovations to the forefront. With AED 1 million already invested in a regional showroom and office, and a further AED 5 million now announced for a warehouse and stocking facility, we are demonstrating our deep commitment to the MENA market."

About Trident Group

Trident Limited is the flagship company of Trident Group, an Indian business conglomerate and global player. Headquartered in Ludhiana, Punjab, Trident Limited is a vertically integrated textile (Towels, Yarn, Bath & Bed Linen) and Paper (Wheat Straw-based) manufacturer. Tridents towels, yarns, bedsheets, and paper businesses have earned global recognition and are delighting millions of customers across India and the world. The group has offices in New York and London, and exports products to over 150 countries and is one of the largest home textiles companies in the world.