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The third edition of the Brand Xcel Conclave is around the corner with the latest Brand Insights and Rankings
Gurgaon (Haryana) [India], February 28: Market Xcel is all set to unveil the 3rd edition of its Brand Xcel report at the Brand Xcel 2024 Conclave on March 1, 2024, at Crowne Plaza, Gurugram. The research and insights industry’s leading-edge event will honour and award brands that connect best with consumers with the Brand Xcel [...]
Gurgaon (Haryana) [India], February 28: Market Xcel is all set to unveil the 3rd edition of its Brand Xcel report at the Brand Xcel 2024 Conclave on March 1, 2024, at Crowne Plaza, Gurugram. The research and insights industry’s leading-edge event will honour and award brands that connect best with consumers with the Brand Xcel Excellence Awards. The awards are based on and validated through extensive consumer surveys.
Empowering entrepreneurship and innovations, this year the conclave has joined forces with Startup India as the startup partner which underscores its commitment and support to India’s booming startup ecosystem.
Along with the awards ceremony, the event will also see the release of the Brand Xcel report, an exhaustive study conducted across 32000 consumers, 2000+ brands, 25+ categories, and 20+ states. The theme for this year’s edition – ‘Mind Mapping the Great Indian Consumer’ – promises an exploration into what makes the Indian consumer tick. Using a meticulous methodology, the Brand Xcel study dives into the dynamics shaping consumer culture and unveils the 3 Indias- India 1, India 2, and India 3 as well as nuances of generational shifts across different cohorts. The report offers a look at the preoccupations and changing behaviours of the Indian consumer.
