The event brought together industry pioneers, agency leaders, and marketing visionaries for an evening filled with insightful discussions, powerful keynote sessions, and recognitions of exceptional achievements across the industry.
The summit began with a welcome address and magazine reveal delivered by Dr. Anupam Gupta, Founder and Director of The Founder Media, under the umbrella of Bharat Network Group. Dr. Gupta emphasised the purpose of MADX Summit and Awards 2025, highlighting its mission to celebrate innovation-driven strategies, collaborative creativity, and the rising dominance of Indie agencies in shaping the future of marketing.
The event featured a captivating keynote session by Sowmya Iyyer, Founder and CEO of DViO Digital, who delivered an inspiring address titled “How Indie Agencies Can Offer More Than Just Campaigns.” Sowmya shared actionable insights on how independent agencies can deliver value beyond campaigns by embedding creativity, data-driven solutions, and client-centric strategies into their approach, empowering them to stay ahead in a rapidly evolving landscape.
The discussions gained momentum with an engaging panel on “Tech, Tools & Talent: How Indie Agencies Maximize Efficiency and Innovation,” where industry leaders explored how independent agencies are embracing cutting-edge technologies, specialised workflows, and creative talent to redefine operational excellence. The conversation featured Shiva Bhavani, Founder and CEO of WING Communications; Kuntal Chatterjee, CEO of Mfunl; Maddie, Co-Founder of Glad You Came; Jitu George, President and Head of Solutions at Schbang; and Barin Mukherjee, CEO of Digital F5, with Nikhil Shrikhande, Head of Brand Partnerships at Chatrsocial, moderating the session.
Another highlight of the summit was the panel discussion on “The Indie Shift: Why Brands Are Moving Beyond Big Networks,” which explored the growing confidence of brands in partnering with independent agencies for more agile and personalised solutions. The session featured Vineet Chugh, Marketing Head at QueueBuster; Nitin Dhingra, CTO of Indira IVF; Vishesh Sharma, FinTech Leader; and Mohammad Asghar, CEO of BrandOnWheelz. The panelists shared insights into how flexibility, faster execution, and customised strategies are driving the transition toward Indie agencies as brands seek deeper connections and greater creative freedom.
Adding further depth to the summit, Krishna Rao Buddha, a distinguished marketing leader and former Senior Category Head – Marketing at Parle Products, delivered a keynote session on “The Journey of a Marketing Leader: Challenges, Lessons & Opportunities.” Drawing from his professional journey, he reflected on evolving consumer behaviours, the challenges faced by marketers in today’s competitive digital-first economy, and how innovation and leadership can create stronger brand narratives.
The final keynote session was delivered by Junaid Shaikh, Managing Director of Roshan Space Brandcom Pvt. Ltd., who addressed the audience on “Today’s OOH Is Smarter and Accountable: Are Brands Embracing the Technology, Data, and Agility That the Medium Offers?” He explained how Out-of-Home advertising has been transformed through technology and real-time analytics, enabling brands to build smarter, more meaningful connections with audiences in a rapidly changing advertising ecosystem.
The evening concluded with the MADX Awards 2025 Felicitation Ceremony, hosted by The Founder Media, celebrating agencies, brands, and individuals who have redefined marketing excellence through disruptive strategies and innovation-driven campaigns. The awards honoured creative disruptors whose groundbreaking work continues to inspire the future of Indian advertising. The celebrations wrapped up with an exclusive dinner and cocktail session, where industry leaders, creative professionals, and marketing visionaries came together to network, exchange ideas, and shape the roadmap for the next era of marketing innovation.
About The Founder Media
The Founder Media, a brand of Bharat Network Group (BNG), remains committed to amplifying India’s growth-driven sectors through strategic storytelling, flagship events, and innovation-focused platforms. By fostering collaboration, driving creativity, and celebrating excellence, the organisation continues to build impactful experiences that transform the landscape of marketing and advertising in India.
Bharat Network Group (BNG)
Bharat Network Group (BNG) is a multi-brand ecosystem built to drive Bharat’s future through integrated platforms in media, technology, education, lifestyle, and events. Headquartered in Noida with teams across Bharat, BNG champions purpose-driven growth across sectors that shape Bharat’s economy and identity.
Visit: www.bharatnetworkgroup.com
For Media Queries:
Aishwarya Saxena
Senior Associate Editor, BNG – editor@thefoundermedia.com
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