Interviewing Award-Winning Director Divith Shetty
New Delhi [India], September 8: Few young directors have managed to cut through the clutter of India’s crowded advertising and film space the way Divith Shetty has. In just a few years, Shetty has gone from assisting filmmakers to winning international awards with his films, pioneering India’s first micro drama Let Us Live In on [...]
New Delhi [India], September 8: Few young directors have managed to cut through the clutter of India’s crowded advertising and film space the way Divith Shetty has. In just a few years, Shetty has gone from assisting filmmakers to winning international awards with his films, pioneering India’s first micro drama Let Us Live In on Instagram, and helming campaigns for Pantene, Tata Motors, Chocolatex, Frido and the Own Your Body film with Hrithik Roshan.
What sets him apart is not just the scale of work, but the philosophy behind it. “Don’t call me if you just want a product push,” Shetty says, “That’s been done to death. If I’m on board, the aim is to make something memorable, whether it’s funny, emotional or just plain outrageous. The brand should be remembered because the story is remembered.”
Known for his cinematic yet quirky direction style, Shetty never approaches a brief as-is. He finds a way to twist it, add his touch, and make it feel different from anything else on the table. That mix of clarity and style has made him a favourite among agencies and production houses, many of whom describe him as “the new go-to voice” for work that feels both fresh and entertaining.
