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India’s 1st Sports Wear Focus D2C Brand Efficult launches Online Store
New Delhi (India), September 1: Sports, in various forms, have left an indelible mark on society, from the streets to school breaks, tournaments to friendly competitions, and even through television screens. The influence of sports extends beyond the playing field and touches lives deeply. This influence led to a comprehensive understanding of the challenges faced [...]
New Delhi (India), September 1: Sports, in various forms, have left an indelible mark on society, from the streets to school breaks, tournaments to friendly competitions, and even through television screens. The influence of sports extends beyond the playing field and touches lives deeply. This influence led to a comprehensive understanding of the challenges faced by sports enthusiasts, which led to the thought of Efficult, India’s pioneering direct-to-consumer brand, exclusively focused on innovative premium sportswear.
With the belief that Every Passion Deserves Attention, EFFICULT is stepping into the sportswear industry to address the existing gaps.
The market, though with options, lacked choices that could cater to passionate individuals in a truly comfortable and inclusive manner. Particularly, the plus-size category was left underserved, craving suitable options. Recognizing this unmet need, the brand is established.
