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HDFC Life Partners with Kolkata Knight Riders this Cricket Season
HDFC Life, one of India’s most trusted and leading life insurers, announced its association with the Kolkata Knight Riders (KKR) as an Official Partner for the recently commenced cricket season. The partnership brings together a brand built on the promise of financial security and a cricket franchise that has captured the hearts of millions, especially across the length and breadth...
HDFC Life, one of India’s most trusted and leading life insurers, announced its association with the Kolkata Knight Riders (KKR) as an Official Partner for the recently commenced cricket season. The partnership brings together a brand built on the promise of financial security and a cricket franchise that has captured the hearts of millions, especially across the length and breadth of India’s Eastern region.
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Pritika Shah – Head of Marketing, HDFC Life
Pritika Shah, Head-Marketing, HDFC Life, said, "Given India’s diversity, we have been building our brand through culturally relevant region focused efforts in India. This association with Kolkata Knight Riders continues that journey for us. KKR’s fantastic following gives us an opportunity to deeply connect with households across the country, especially in the East.”
