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Emergence Returns with the Third Edition of ‘Those Who Know, They Know’ – A New-Age Music Experience Driven by Innovation
Emergence returns on June 28, 2025, in Mumbai with its third immersive music edition, redefining India’s event experience. Mumbai (Maharashtra) [India] : After two groundbreaking editions, Emergence is back with the third edition of its flagship music property, ‘Those Who Know, They Know’, scheduled for 28th June, 2025, in Mumbai. What began as a bold experiment in immersive event production has […]
Emergence returns on June 28, 2025, in Mumbai with its third immersive music edition, redefining India’s event experience.
Mumbai (Maharashtra) [India] : After two groundbreaking editions, Emergence is back with the third edition of its flagship music property, ‘Those Who Know, They Know’, scheduled for 28th June, 2025, in Mumbai. What began as a bold experiment in immersive event production has now become one of the most anticipated music experiences in the country.
Founded by Akash Kothari, along with co-founders Rachit Desai and Vidhanth Jain, Emergence has steadily built its reputation as one of India’s most forward-thinking event companies, blending technology, sound, and storytelling into experiences that go far beyond conventional nightlife. With Neel Mistry playing a pivotal role in leading production, the event’s technical finesse and flawless execution have only become sharper with each edition.
Each year, Those Who Know, They Know evolves in scale and vision. The inaugural edition in 2023 featured a 200-foot LED wall, setting new standards for live production aesthetics. In 2024, the second edition stunned the audience with India’s first-ever 3D hologram Visual Experience — a feat that captured attention worldwide. Now, in its third year, the show promises to deliver even more: This year, the experience ascends further with cutting-edge 3D holograms, 3D Moonroof projections with show-day surprises still under wraps.
