Cycle Pure Agarbathi Honours Forest Guardians at 12th Annual Wildlife Service Awards

Former India Cricket Captain, Padma Shri, and Arjuna Awardee, G. R. Viswanath said, "I am elated to be a part of this event, and have the opportunity to honour our forest soldiers for their tireless work in preserving wildlife and the forests. Their endless commitment is crucial in preserving our rich biodiversity, and I am proud to stand with them in this important mission."

Speaking at the event, Mr. Kiran Ranga, Director, N Ranga Rao & Sons, said, "It is an honor to recognize the dedicated forest soldiers from Karnataka,Tamil Nadu and Kerala, for their unwavering commitment to conserving our wildlife and forests. At NR Group, we believe in the power of recognizing those who tirelessly work to protect our natural heritage, and the award shines a spotlight on the dedication of our forest guards and watchers. Their dedication to preserving Indias rich biodiversity is truly commendable."

Mr. Joseph Hoover, Cricket Coach said, "Just like in cricket, where every players effort counts toward the teams success, the unwavering dedication of our forest soldiers is crucial to preserving Indias natural heritage. Their tireless work behind the scenes ensures the protection of our wildlife and ecosystems, reminding us all of the importance of teamwork and commitment, both on and off the field. They inspire us to safeguard the environment with the same passion and perseverance."

Cycle Pure Agarbathi played a crucial role in the 12th edition of the Tiger Cup 2024, a tournament designed to foster young cricketing talent and promote the sport in the region. Teams from Hubli, Mysore, and Kerala participated in the prestigious competition, which featured under-12, under-14, and under-16 categories, with over 900 players from across India showcasing their skills. Beyond cricket, the tournament also raised significant awareness about the unsung heroes-forest guards and watchers-working tirelessly to safeguard India's forests and wildlife, linking sports and conservation for a meaningful cause.

About NRRS

The Mysuru-based NRRS was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri Ranga Rao created the ubiquitous Cycle Pure Agarbathi which has, today, become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with an established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO), and Rangsons Technologies. Today, it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for defence helicopters. The organization has largely committed towards social responsibilities and fulfills them, through its charity arm 'NR Foundation'.

NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit www.nrgroup.co.in.