Chandu Champion, Aspirants to Secret Ameerzada: India’s love affair with underdog stories continues

Underdog themes continue to rule the roost in the Gen Z era including movies headlined by actors like Alia Bhatt, Kangna Ranuat, Ranbir Kapoor, and Ranveer Singh etc. Among web series TVF’s Aspirants, which saw Naveen Kasturia grow from a regular corporate slave to a respected IAS officer to Pitchers inspiring tale of young entrepreneurs. Cut to this year’s movie Srikanth with Rajkummar Rao’s nuanced act as a visually challenged man and his encouraging life, or the recently released Chandu Champion starring Kartik Aryan, a true story about Murlikanth Petkar, a handicapped Indian soldier who never gives up and ultimately fetches gold for India in the paralympics. Moreover, Akshay Kumar starrer Sarfira is also a fascinating story about a common man hailing from a rural set up, who’s set out to achieve remarkable progress in the aviation sector and also influence the society by challenging the socio-economic fabric. Audiences across age resonate and appreciate such tales of grit and gumption.

It’s not just the big screen where underdog tales find an audience. In the world of audio series, this theme is a massive hit. The unwavering interest in such dramas finds a massive presence in the audio world as well. Leading audio streaming platforms such as Pocket FM have produced many audio shows in the underdog drama genre, attracting strong viewership with every new offering.  

Be it Insta Millionaire with staggering 986 Million Plays and grossing over 100 crore in revenue that highlights the marveling and inspiring story of Lucky a.k.a Laxman who transforms his life through his righteous deeds and values, to audio series garnering over 100 Million plays such as Secret Ameerzada or Insta Empire that narrate the powerful underdog story of the protagonist, and their motivating trajectory. Listeners can’t get enough of the nail biting drama, boasting of twists and turns filled plots, enthralling episodes and fresh storytelling, audio series are tapping the underdog genre with the right entertainment quotient.

Talking about the relevance of the underdog genre, Vineet Singh, VP, Brand Marketing and Communications, Pocket FM, said, “Indian audiences hold a deep appreciation for narratives where the hero achieves remarkable success through his hardwork and struggles. At Pocket FM, we have always recognized the significant potential of the underdog genre within the audio space. The success of our blockbuster audio series such as Secret Ameerzaada, Insta Empire, and Insta Millionaire underscores the universal appeal of this theme across various platforms. From the variety of content offered on our platform, the underdog dramas are among our top trending titles.”

It’s not over…till it’s over! If these rags to riches stories have taught us anything, it is this message. As Indians continue to evolve their content consumption patterns, the underdog genre is still waving its flag high amidst changing tastes.

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