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aastey, India’s first sustainable size-inclusive brand, launches its first brand film
New Delhi (India), June 24: aastey, India’s first sustainable size-inclusive athleisure brand, unveiled its first-ever brand film giving a sneak peek of the sassy summer collection and the new unique logo. The brand film is a lookbook that showcases aastey’s products, values, hopes and beliefs. It portrays the message of being active, moving, and taking […]
New Delhi (India), June 24: aastey, India’s first sustainable size-inclusive athleisure brand, unveiled its first-ever brand film giving a sneak peek of the sassy summer collection and the new unique logo.
The brand film is a lookbook that showcases aastey’s products, values, hopes and beliefs. It portrays the message of being active, moving, and taking an interest in your physical health while enjoying life’s mundane moments. The new logo represents the aastey tribe. It symbolises arms coming together, which refers to the aastey tribe coming together as a community.
Our newest drop is the extreme werk it set – the advanced version of our bestseller – the werkset. It comprises a sports bra and leggings, comes in five fresh colours, and has better functionalities. The sports bra has a firm hold and can be your go-to wear for low to high-impact activities. On the other hand, the leggings are high-waisted, have four pockets, and the crotch gusset and flatlock seams give one a sleeker look. Apart from the activewear and co-ord sets, the other offerings from aastey are the tic tac cycling shorts, live bold joggers, live t, gender fluid jacket, and pizzativity hoodies.
The new collection is moulded around precious childhood elements like cotton candy, tic-tac, and the true sense of freedom we had as kids. It is a blend of themes of nostalgia, reminiscence, and belongingness felt in childhood.
