Shivazza Group’s flagship tile adhesive brand, Mapisa 369, commemorated its third anniversary with a grand two-day celebration and marketing conference held on April 25–26, 2025. The event brought together key leadership and marketing teams from across India and showcased the brand’s continued growth and innovation in the construction sector.

The conference was graced by Managing Directors Mr. Ashok Choudhary and Mr. Hitesh Choudhary, along with senior executives Naval Jha, Shikha Bomb, Kamal Meha, and other team members from various regions. A live product demonstration highlighted the premium quality and strength of Mapisa 369’s tile adhesive solutions.

Currently operating in most Indian states—excluding some northeastern regions—Mapisa 369 is eyeing aggressive expansion. The company’s leadership unveiled an ambitious revenue target of ₹200 crore by 2026.

Mr. Ashok Choudhary, a dynamic young entrepreneur and recipient of the President’s Award, shared his vision:

He further emphasized the Morbi tile industry as a strong representation of the Swadeshi spirit, adding that the construction chemicals sector is poised for similar transformation.

Mr. Hitesh Choudhary added,

Looking ahead, the company plans to establish a regional headquarters in Jaipur, while also working toward international expansion with upcoming offices in the UK and Dubai. Despite ongoing global trade challenges, Mapisa 369 remains optimistic, driven by strong domestic demand and a clear vision for the future.