The wedding day is a cherished milestone in everyone's life. But do you know how early today's brides start preparing for it? A recent report reveals some surprising insights.

Wedding prep now goes beyond just choosing a heavy lehenga or sherwani; the bridal beauty routine has become a major project, with brides starting treatments months ahead. Many begin consulting skin specialists around 12 to 14 months before their wedding. In the US, about 23% of Gen-Z couples opt for cosmetic procedures like Botox and fillers before tying the knot. This trend is quickly catching on in India too, with women beginning beauty treatments months prior.

The main reason is to ensure perfect photos. Today, engagement parties, bachelorette events, and the wedding itself can involve nearly 12 hours of continuous photography, and everyone wants to look flawless.

Brides are now using multiple treatments, rather than relying on a single cream or facial. This stacking approach includes laser treatments to boost skin glow, microneedling to tighten, lip fillers for shaping, and toxin injections to elongate and define the neck. These advanced skin treatments can cost lakhs, reflecting a willingness to invest heavily in appearance.

While many visit parlors just before their wedding, experts advise that treatments like Botox or fillers be done at least 2 to 4 months in advance to allow any swelling or redness to fade. Proper timing ensures a natural, radiant look on the big day.

In India, where skin tones vary widely, consulting a doctor is essential to find what suits your skin. In today's changing beauty standards, external makeup is no longer the only focus; attention is also given to neck and shoulder makeovers. For a picture-perfect look, proper planning and professional advice are key to achieving the glow you desire.